I have done public account operation, content bulk sms service operation, event operation, platform operation and user operation; I have also led the operation team and want to write some articles, hoping that they will be a summary and record of the work, and live up to the past years. For event operation, my advanced path is probably from participating in the event discussion - being responsible for the event alone - giving opinions and suggestions to the bulk sms service planned event. When I first came into contact with online activities, the most troublesome question for my friends to discuss together was what prizes should be chosen so that customers would be interested in participating in the activities. We not only voted internally, but also conducted user research in the company, and the prizes given out are also constantly upgraded: there are awards such as iPhones and travel packages,
Shopping cards for major e-commerce businesses that bulk sms service everyone can use, and Dyson series home appliances that catch up with fashion. , as well as various gold products worthy of investment and collection. But the results are difficult to adjust. There have been more than one cases where customers won the mobile phone and other awards and did not receive them, until we saw the effect of cash red envelopes. The cash red envelope may only be a bulk sms service few dollars, but the stimulation it brings to users is definitely far greater than the 10 yuan phone bill. Especially for less demanding activities, such as just attracting new signups, maybe a few cents can get a user to open a new account. This is actually reflected most vividly in Pinduoduo, which is gaining momentum. With a cash withdrawal of 100 yuan, you can start with how many relatives and friends you have.
If it is replaced with any other equivalent prize, I believe the bulk sms service effect will not be so good. However, cash red envelopes are not applicable everywhere, because some industries, such as the financial industry, consider the compliance, the use of cash red envelopes is still very limited. 2. The simpler the way of participating in the activity, the better Looking at the articles on operation, I often see a sentence "to use the weaknesses of human nature to bulk sms service operate." Although I personally do not agree with this sentence, human weaknesses such as laziness do affect the effect of activities. Mainly from two aspects: 1. Activity operation pursues minimalism This is actually a bit of product thinking. When doing activities, it is necessary to treat it as a small product. For example, we know how to log in or sign up for an event.